We send regular email newsletters, but we don’t see any significant increase in conversion. I’d like to understand how best to test different elements of the email to improve this indicator. What is most effective to test — headings, buttons, or the text of the email itself? How do you know what exactly worked?
top of page
bottom of page
I’m impressed with the digital marketing service from Digi Glume. They provided tailored solutions that delivered real results, helping my business reach a wider audience. The team is professional and knowledgeable.
I recommend starting by testing headlines, as this is the first thing the user sees. Then you can experiment with text and calls to action. It is very important to conduct tests systematically to see what really works. If you read the examples in the article email marketing conversion rate, it will be clearer to you what I mean. By the way, they offer clear advice on how to organize testing properly and what you should pay attention to first. They also advise you to carefully analyze user behavior after reading the email - this can help you identify weaknesses.